The video for the keynote I gave via Skype at the Ideagoras conference is up on Vimeo! I got up at 3 am to deliver this 20 minute keynote to a crowd of ~100, I even had a translator that I didn't know about.
Some points that I talk about in my keynote:
- I want community and connection after finding out information about a condition that I am diagnosed with. These conversations are happening in communities/patients, they are going to occur with or without the brands involvement. If nothing else, a pharma brand could listen to the feedback that is generated. Brands are held in the minds of the people.
- ACOR, Medgle.com, Medhelp.org as organizations that provide information in the healthcare space.
- A community is a garden, not a faucet, you can't turn it on and off- it's more planting seeds and watching it grow.
Thank you Ángel González for setting up this opportunity to share my experience with healthcare and social media.
Chia, I was in the audience that day and feel very grateful for the effort you made to share your wisdom with us. Listening to you while you were in Palo Alto and we were in Madrid was a really thrilling experience. Thank you very much. Miguel
Posted by: blogaceutics | 11/30/2009 at 05:35 PM